Connecticut Farm Risk Management & Crop Insurance

Resource Library

Agricultural Marketing

Managing for Profit: How One Family Succeeds.
Get the inside story on how one family makes economic and marketing principles work for them.
Direct Marketing as a Value-Added Opportunity for Agriculture.
Local Food Connections: From Farms to Restaurants.
Smart Pricing Strategies.
This article helps to decide what is the best price for your product.
Whole Farm, Profit Objective Pricing.
This article helps plan how to price commodities to make a profit that covers all expenses.
Adding Value to Agricultural Products.
Marketing Publications from the Massachusetts Department of Agricultural Resources
Massachusetts Department of Agricultural Resources. This page provides links to papers that describe options for farmers looking to diversify their operations.
Developing a Strategic Marketing Plan for Horticulture Firms
Cornell Cooperative Extension.
Managing Marketing Issues
Cornell University.
Many unanticipated forces can lead to uncertainty of costs, prices and demand in the market and, therefore, cause marketing risks.
Using a Website to Keep the Attention of your Customers
Cornell University.
Develop a Successful Promotion Program
Cornell University.
Entertainment Farming and Agritourism
National Center for Appropriate Technology.